Whereas Independence Day rightly takes precedence, July presents alternatives for content material entrepreneurs, together with picnicking, showcasing American-made merchandise, and planning for the back-to-school season.
Content material advertising and marketing is creating, publishing, and selling content material to draw, have interaction, and retain prospects. It’s foundational for search engine marketing and social media advertising and marketing.
A problem, nevertheless, is arising with contemporary subjects. What follows are 5 content material advertising and marketing concepts for July 2025.
Nationwide Picnic Month
Picnics supply a lot of content material advertising and marketing choices.
In the US, July is Nationwide Picnic Month, a possibility for entrepreneurs to offer useful, informative, and entertaining posts, movies, or podcasts.
The picnicking theme presents content material choices for outfitters, kitchen provide retailers, specialty grocers, attire manufacturers, and even house decor retailers.
Useful picnic content material might embody how-to guides, recipes, or checklists. Listed below are just a few examples.
Made within the USA Day
Traditional Pyrex bowls are an instance of American-made merchandise.
Made within the USA Day highlights American-made merchandise.
Held on July 2 every year, the event appeals to a way of patriotism and procuring, making it a superb matter for ecommerce content material entrepreneurs.
On-line sellers can profile home suppliers, specializing in high quality, sustainability, and nationwide financial advantages.
Listed below are just a few examples.
- Kitchen provide shops can function Pyrex, made primarily in Pennsylvania, or Lodge Solid Iron cookware from Tennessee.
- An internet toy retailer might function Wilson footballs or Inexperienced Toys, each made within the U.S.
- A shoe store would possibly publish a narrative about Bates footwear or New Stability 587 trainers — each American-manufactured.
For inspiration, take a look at a few articles about American-made manufacturers.
Nationwide Simplicity Day
American thinker Henry David Thoreau espoused easy residing.
Held on July 12, 2025, Nationwide Simplicity Day honors the easy, uncluttered life-style espoused in Henry David Thoreau’s transcendentalist philosophy.
Thoreau, who wrote “Walden” and “Civil Disobedience,” famously moved right into a cabin close to Walden Pond, Massachusetts, in July 1845.
Nationwide Simplicity Day will seemingly attraction to trendy minimalists and environmental advocates. It might assist retailers promoting organizational merchandise, zero-waste or in any other case sustainable gadgets, and pure well being and wonder provides.
Simplicity Day content material would possibly embody listicles similar to “5 Methods to Simplify Your Wardrobe (and Life)” or options similar to “This [Product] Does One Factor, and It Does It Completely.”
Again-to-College Planning
Again-to-school procuring within the U.S. begins in July.
In keeping with the Nationwide Retail Federation, roughly 55% of back-to-school and faculty buyers begin buying by the center of July.
The standard American family spent greater than $800 on back-to-school gadgets in 2024, totaling $38 billion, per the NRF.
On-line and omnichannel retailers looking for a little bit of that enterprise might publish articles, movies, or podcasts that reply questions or clear up issues.
Listed below are some examples.
- Planning guides: “The Mother or father’s Again-to-College Guidelines for 2025.”
- Product roundups: “8 Fashionable and Practical Backpacks for Each Grade.”
- Suggestions and instruments: “Find out how to Save Time (and Sanity) with Good College Prep.”
- Instructor-focused: “What Educators Are Shopping for Earlier than August.”
Nationwide Tequila Day
Tequila is a well known Mexican spirit and a superb content material matter for July 2025.
Celebrated on July 24, 2025, Nationwide Tequila Day honors Mexico’s iconic nationwide spirit.
Tequila begins its life within the fields of Jalisco, Mexico, and some surrounding areas, as agave. Producers harvest the plant and strip away the spiky leaves to disclose the piña, or coronary heart, after which slow-cook it to transform advanced carbohydrates into fermentable sugars.
As soon as tender, the piñas are crushed or shredded to extract the candy juice, often known as aguamiel, which then ferments with chosen yeasts, reworking sugars into alcohol over a number of days earlier than being distilled.
Content material entrepreneurs might publish content material describing the method of creating tequila or explaining the connection between tequila and mezcal, an identical agave-based alcoholic beverage.
Entrepreneurs might additionally give attention to merely consuming tequila and having enjoyable. Listed below are just a few instance titles.
- Barware or kitchen provide retailer: “The 5 Tequila Glasses Each Residence Bar Wants.”
- Residence decor retailer: “Throw the Good Summer season Celebration with Tacos, Tequila, and Desk Settings.”
- Attire boutique: “Your Nationwide Tequila Day Model Information.”
