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The founders of the worldwide model, Snag Tights, talk about the superpower behind social promoting
Brie Learn and Tom Martin discovered Snag Tights with a easy objective: to supply tights that match the ladies (and males) who need to put on them.
Tights traditionally haven’t match most individuals. They have been nice for those who have been a dimension 2, and horrible for those who have been a dimension 4X. What Brie and Martin did was redesign them, change them, make them enjoyable and comfy to put on, and make them simple to suit and keep up all day.
The thought, by their estimate, was quite simple. The actual drive got here sooner or later when Learn was strolling in public and her tights fell down — to say it was a spectacle is an understatement, however when Learn processed the occasion later along with her associates, all of them shared comparable tales.
Learn, whose background is in advertising for high-growth companies, went and purchased all of the tights she may discover, measured all of them, and tried to grasp why none of them appeared to suit. The discovering was stunning: all tights had the identical dimension waist, the one factor that assorted was in leg size. Learn redesigned tights to increase the width of the waist, thigh, and leg — yeah, it was that straightforward.
